Unified Sales and Operations Analytics for a Multi-Brand Fashion Retailer Across 700+ Stores Using Microsoft Fabric and Power BI

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Unified Sales and Operations Analytics for a Multi-Brand Fashion Retailer Across 700+ Stores Using Microsoft Fabric and Power BI

Project Introduction:

A leading fashion retail brand with over 700 stores and a fast-growing e-commerce presence was generating massive volumes of sales and operational data every single day.

Yet, despite using enterprise systems like Dynamics 365 for sales and finance and SAP for logistics, data remained fragmented, reports were time-consuming, and decisions were often based on outdated numbers. Most reports were still being created manually in Excel, consuming hours of effort and delaying decisions.

That’s when the client partnered with Credenca to simplify reporting, connect their data, automate their processes, and help business teams focus on decisions and not spreadsheets.

Project Introduction

What Made This Transformation Powerful:

  • One unified view of sales, stores, and logistics
  • Automated daily reporting instead of manual Excel work
  • Real-time visibility across 70+ stores
  • Simple, intuitive dashboards built for business users
  • Secure access tailored to each role from store teams to leadership

The Real Challenges on the Ground:

Behind the scenes, the business was facing everyday operational pain:
  • Teams spent 6–8 hours every day consolidating reports manually.
  • Sales data lived in Dynamics 365, while logistics data sat in SAP, with no easy way to connect them.
  • Business teams struggled to track key retail KPIs like:
    • Average Basket Value & Size.
    • Average Selling Price.
    • Discounts and freshness.
  • Tracking shipments, gate passes, and warehouse movement required constant follow-ups.
  • Reports existed, but they weren’t trusted or widely used.

The result? Slower decisions, operational blind spots, and frustration across teams.

How Credenca Simplified the Problem:

Credenca approached the problem with one clear goal: Make data easy to trust, easy to access, and easy to act on.

We designed a unified analytics platform using Microsoft Fabric and Power BI that brought sales and logistics data together into one reliable system.

What We Did:

  • Automated data flow from Dynamics 365 and SAP into a central platform
  • Created clean, business-friendly data models
  • Built dashboards that answered real business questions and not just showed numbers.
  • Applied role-based access so each team saw exactly what mattered to them.
  • Enabled faster adoption through training and hands-on support.

The Impact That Mattered:

For Sales & Leadership Teams

  • Daily, MTD, and YTD sales at their fingertips
  • Easy comparison with last year and targets
  • Clear visibility by region, store, channel, and category
  • Insights into top stores, products, and basket behaviour
  • Faster pricing and discount decisions

For Operations & Logistics Teams

  • Real-time gate pass tracking and no more guesswork
  • Better visibility into warehouse movement
  • Faster identification of pending approvals and bottlenecks
  • Stronger audit readiness and compliance

Measurable Results:

  • Daily reporting time reduced from 6 hours to just 15 minutes
  • 30% reduction in pending gate pass approvals
  • Significant improvement in report adoption across teams
  • Faster, more confident decision-making across the business

This engagement showcases how Credenca helps retail organizations turn complex data landscapes into simple, decision-ready insights using Microsoft Fabric and Power BI, driving efficiency, clarity, and real business impact.

Architecture Overview:

For more information on how Credenca can empower your business with innovative data solutions, contact us:

sales@credenca.com
+91 721 982 7400 | +1 6306569676

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